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Dignity Health:
Share Your Story
Campaign
Industry
Healthcare
Date
January 2023
The visuals were thoughtfully crafted to tell a compelling story, utilizing a strong visual hierarchy that guided the audience’s attention toward the call to action, “Share Your Story.” This approach made it simple and inviting for individuals to engage and submit their personal experiences. The design effectively communicated the hospital’s core values of community, compassion, and patient-centered care, helping forge a deeper emotional connection between Dignity Health and the communities they serve. As a result, we saw a significant increase in engagement, heightened recognition of healthcare workers, and strengthened brand loyalty. Additionally, the campaign amplified the hospital’s mission across social media platforms, raising visibility and fostering greater awareness within the community.
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