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VISA: Commercial Payments International Global Summit (CPI)
Industry
Finance
Date
September 2023
I identified key demographics and created an invitational visual for the event that clearly communicated the details, while staying true to VISA's branding. I focused on establishing a strong visual hierarchy, with the headline "See you there" to build anticipation and foster a sense of community. The design helped attract a record crowd of over 300 industry experts. The event was a great success, offering valuable insights on the latest trends in digital payments, providing networking opportunities, and encouraging industry collaboration.
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